the market conversation

In every market there is a conversation. That conversation was offline until recently. Now a lot of it is online, and that means we can listen in. When we can listen in we can learn things earlier, and when we can do that we can let the market know what its talking about in a way that enables the conversation to be broader, faster, more informed and more prolific. And then we can listen to that.

In business to business markets the publisher/media brand's role and purpose is to be a host to, and report on, the conversation of the market. Now that the conversation is moving, will that change?