Change of Speed

Language is a public thing - no-one owns language, and no-one has to apply for any rights to use it. Not only that, we can change it at will. It's superradical (see..?).

Over the years, decades and centuries, language changes quickly; sometimes imperceptibly and sometimes very obviously. Watch a movie from the 1950s and you'll see a big difference in the use of phrases and words to modern movies. New words are invented, phrases die and acronyms won't go away. It's a mess.

365 Media is in the business of tracking and understanding information, and converting that into actionable intelligence. We're basically in the business of sifting through shifting sands to find specific treasures, fortunately we can just throw big servers at the problem once we have the digging tools in place. But that's not the problem.

Here's the thing - our job is getting harder because more and more people are talking, not because there is more content, but because the increase in the level of conversation means a faster rate of evolution for language. The more we talk, the more we change how we talk. Just see if you can understand anything teenagers are texting and posting.